It's imperative that you measure all stages of your lifecycle and understand the downstream metrics and upstream touchpoints. If you don't, you won't be able to optimize. If you know exactly where your leads are coming from (e.g., email or social media), you can optimize your spend on the flows that convert best.
Use tracking links like bit.ly and add UTM tags to your self employed data landing page URLs. Also, if you use an automatic lead sync platform like Driftrock Lead Response to send leads from social advertising to your CRM, tag your lead lists with unique identifiers. Also, make sure your email marketing provider allows you to track open and click rates.
Want to learn more about how Driftrock can help with your lifecycle marketing?Have you had a chance to check out the new Facebook Analytics product? If not, you need to. It's incredible.
Measure Everything
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MasudIbne756
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