In 2005, Brian Halligan and Dharmesh Shah noticed that most companies were falling behind the changing consumer habits, and that's when they decided to create HubSpot.
Halligan and Shah create a strategy that allows the user to have special lead the best shopping experience without spam ads, intrusive TV commercials, print ads, cold calls, etc.
With Inbound Marketing, they provided solutions to clients' problems through the creation of blogs, e-books, and white papers with content that potential clients might enjoy.
“#InboundMarketing is completely changing the way we do business in today's world.”
In short, the idea of inbound marketing is to create an experience where the user feels they are the ones who have the power to choose what they need, not just a need generated by the brand. This creates the best shopping experience for the user .
Content Marketing: You need to produce quality content for the right people. Research is necessary to define your personas —your buy.