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It is no longer a surprise that social media has been an indispensable element of the marketing mix for many companies for some time now. But how do you effectively apply social media as a company? In this article I will discuss three pillars that experts believe are crucial to your social media strategy. And I will share a number of examples of how companies are already applying these pillars.
Researchers from the University of Plymouth and Brighton interviewed 25 experts in social media marketing . The research was conducted to find out what they believe makes for an effective social media strategy.
An effective social media strategy ensures that you build relationships with (potential) industry email list customers, and that they have a positive attitude towards your brand. In the best case, they even become brand ambassadors and want to be an active part of your brand.
1. Ensure interaction
First of all, it is important to make sure that there is enough interaction between you and your followers. This prevents your content from being one-way.
Unfortunately, many companies still make this mistake and use their social media channels only to fire information or advertisements at their audience. Without listening to what the audience has to say. That's a shame, because as a company you can gather a lot of valuable information by entering into a conversation with your followers on social media.