Decision makers are 2x more likely to spend a week researching a food or beverage article.
52% use Pinterest to develop their passion for food and drink.
Pinterest reaches 70% of decision makers who have purchased jewelry, watches or accessories in the past six months.
In addition, the platform reaches 1 in 2 people who spent $500 or more on women's clothing or shoes in the same period.
51% of decision makers are exposed to new brands.
Pinterest is pretty transparent when it comes to reporting their demographics. Businesses can even compare their profile audience to Pinterest’s overall audience to see if there’s any overlap. To do this, you’ll need a business account . Next, click on “Analytics” in the top left, then “Audience Insights.” You’ll find a lot of valuable information here. For example, below you can see the travel brand audience in blue and Pinterest’s total audience in purple.
Pinterest demographics
Instagram Target Group Gender
Pinterest Ads
If you are familiar with Facebook and Instagram marketing, you know that organic posts are great for increasing brand visibility. But ultimately, it is a matter of ‘pay-to-play’. You still have to invest some money to really increase your brand visibility.
If you’re trying to reach a new audience at scale and make your social media efforts profitable, you should dive into social media advertising. Pinterest Ads works in many ways similar to Facebook Ads . You can create organic Pins and then boost them to increase their reach.
Pins can be static images, gifs or videos. All of these formats are available for advertising. The buying and bidding model is CPM (cost per thousand impressions).
Pinterest Ads Campaign Goals
Like Facebook, Pinterest Ads has several campaign objectives to choose from.
The offering ranges from top-funnel brand awareness campaigns to conversions and campaigns for your entire catalog.
Brand Awareness and Video Views Campaigns
These campaigns aim to get your pins seen by as many people as possible. This is more used to increase b2b email list brand awareness, not sales. It’s perfect for sharing engaging content with generic brand messages to help your audience learn more about you.
Traffic campaigns
These are aimed at driving traffic to your website, or in other words, generating click-throughs . Therefore, you need to make your pins engaging and related to a specific product offering.
Conversions and Catalog Sales Goals
These are focused on purchases on your website. The first requires advertisers to create their Pins manually, the second is feed-driven .
Pinterest Ads Targeting Options
Pinterest Ads offers three targeting options.
custom audiences
interests
custom audience keywords
Advertisers can create their own custom audiences based on customer data. This data can be collected both via the Pinterest Tag on your website and via your CRM system. You can choose from: