Finally, it affects sales . In times of crisis, such as the current corona crisis, you have fewer opportunities to receive customers and visit them. Employee advocacy can be a digital alternative that allows you to create engagement with (potential) customers in this situation.
Employee advocacy in B2B organizations
Source: Altimeter/Hootsuite (2020)
The above figures show that growth has been achieved in these areas. The research shows that, for example, 9% of telegram data respondents have seen improvements in sales. You can see that employee advocacy is a kind of Swiss army knife: it serves a multitude of goals. From sales to recruitment, from customer satisfaction to employee involvement. It therefore delivers results throughout the entire B2B organization.
A bonus: 66% of respondents also say their social media approach contributes to the digital transformation the company is going through. Social media brings insights, such as digital behaviors of employees and customers, to the surface. Employees also learn digital skills that add up to the digital transformation.