Application of artificial intelligence in internet marketing

[nusaiba128]

The personalization of the customer experience is brought to near perfection by recommendation systems that, like Netflix or Amazon, tailor offers based on the user's previous interactions with the service.

In the rapidly changing e-commerce environment, AI enables dynamic pricing based on demand, competition and user behavior, an evolution from rigid, seasonal pricing strategies.

In addition, AI-powered analytics tools like Google Analytics allow for a deep understanding of the customer journey and real-time campaign optimization that would require tedious research and analysis in traditional marketing. ig database AI can also conduct A/B testing at scale, automatically adapting content and offers to target groups, significantly speeding up the decision-making and implementation process.


The use of artificial intelligence in marketing strategies opens up new possibilities for companies. Thanks to AI, marketers and owners of films can now analyze data in a more advanced way, personalize communication, optimize campaigns and create content.