Free SEO audit vs paid services – what should a professional audit include?

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If you decide to get a free SEO audit or pay for the services of SEO specialists, you need to understand what elements are essential in a professional analysis. Free SEO audit tools can quickly provide valuable insights into the overall technical health of a site, such as loading speed, responsiveness, and basic indexing issues. A professional audit performed by specialists offers a much deeper analysis, including:

technical audit ,
keyword analysis ,
SEO content optimization ,
backlink profile,
your competitors' SEO strategy along with a comparison to the fusion database effectiveness of your previous results.
Such a comprehensive approach allows for precise identification of factors that may affect the visibility of a website in search results.

Doing an SEO audit yourself using free tools can be a good starting point for small businesses or sites that are just starting out with SEO. It allows you to understand the basic principles of how optimization works and identify the most obvious areas for improvement. This will help you understand what you can do yourself and what you can outsource to specialists.