Who manages the social media accounts and who posts what on which channels in which way? Consider the following responsibilities:
Daily posting of messages
Daily customer service and response
Strategy and planning
Advertising
Monitoring and responding (customer service)
Approvals (legal, financial or otherwise)
Crisis communication
Social media training for employees to help them better share social media content through their relevant networks and to teach them the benefits of sharing content.
2. Basic guidelines
Understand the medium, 1: know why you are using specific channels. Think of Instagram for photography phone number list for example. This is to show how much fun it is to work for a specific business unit.
LinkedIn is more for substantive business content and Twitter for specific target groups, such as politicians.
Understand the medium, 2: the various social media channels have their own rules of conduct that employees must adhere to. In addition, the standards of conduct differ per channel.
On Twitter and Instagram, the use of hashtags is unlimited, while on LinkedIn this use is common with a preference for a maximum of three. Therefore, do not simply communicate on a channel without first understanding it.
Be responsible. On social media, you are a representative of the organization. Be aware of this and weigh the different options when responding to other people's messages. A good example of this are the FedEx guidelines .
Identify yourself. End comments from a company account on a comment with your initials. This is especially common from a customer service perspective on Facebook and Twitter. This way, the audience knows that they are dealing with a person.
Someone they can contact next time. Faceless institutions do not inspire confidence. Here is an example from Adidas (unfortunately without pictures this time), where they make it clear at the beginning how important this is.
Add value. Communication must make sense. Always set a goal with your messaging and ask yourself: who am I writing this message for?
Respect your audience. It is not always clear who you are communicating with and how this person feels at that moment. Keep this in mind. Always try to put yourself in the shoes of others.