Followers don’t mind a sponsored post in their timeline, as long as they feel that the collaboration is genuine and not just about the money. So you want to collaborate with an influencer who fits your brand perfectly, who would promote it for free, so to speak. If this is not the case and a collaboration comes out of the blue, the effect is counterproductive and your brand can be seen as a joke. There are countless examples of collaborations in the past that were a major mismatch, of which the one between Anna Nooshin and Shell in the Netherlands is perhaps the most well-known.
don't pay too much attention to the number of followers someone has or how popular he or she is at the moment. Get in touch with your influencer and find out if he or she has the same values as you and if there is enough interaction in the messages that are posted.
3. A focus on influencer fraud
The focus on influencer fraud is increasing. This is when an influencer's audience consists partly of bots buy phone number list Also called fake followers . The influencer has bought these fake followers to feign popularity.
The focus on this is increasing because budgets are increasing. Companies are enthusiastic and reluctant at the same time, because they don't want to waste their money. Imagine that you choose to collaborate with an influencer who has a hundred thousand followers. You pay him or her €1,000 per post, but 40 percent of the followers are fake. Then you lose €400 per post because at most sixty thousand followers see the post, instead of the hundred thousand you pay for.
Tip : Follow the influencer of your choice for a while if you want to prevent influencer fraud and pay attention to the following signals: