What are entities in SEO? (And why they're more important than keywords)

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What are “entities” in SEO?
In SEO, an "entity" is a "person," a "place," a "thing," or a "concept" that search engines can recognize and understand. You can think of an "entity" as something that has a clear meaning on its own.

For example, if you search for "Apple," you might be looking for information about the fruit or the technology company, so how does Google know which one you're looking for?

Google uses "entities" to figure out what you're talking about based on the context of instagram database the entire page.

Entities are the reason Google can answer questions, display fields of knowledge, and link related topics.

Instead of just matching words, search engines now focus on “meaning.”

In this blog post, we will take a closer look at how search engines use "entities" to deliver accurate search results, the different types of "entities" that exist, and finally, how you can optimize your website for "entity SEO."

We also spoke to some leading digital marketers about how they optimize their websites for "Entity SEO," and you'll find their insights throughout the post.