Use negative keywords

[roseline371274]

After that, you can delete those that are too long in the sense that they are long-tail keywords or those that bring a lot of impressions but do not convert. Traffic you're getting that isn't converting may not be good for you.

Now you can concentrate on tweaking the other elements. For starters, this rework b2b email list will help you by giving you new insight on how to rework your ad and how to optimize your landing page.

Also, by choosing more relevant keywords, you help increase CTR. The increase in CTR within the quality score depends on what kind of advertisement you make and what kind of landing page you have. If you have a good advertisement that leads to a relevant landing page, you will have a higher click-through-rate.

Therefore, to increase CTR it is recommended that:

Increase your bids
Add ad extensions
You have a good CTA.
Write good copy for your advertisement
Now you can move on to adjusting the other two parameters. These are your ad (advertisement) and landing page.

Fix your ad.
In order to successfully arrange advertising, you only need to pay attention to your business and your landing page. As mentioned earlier, advertisement and landing page are inextricably linked in PPC marketing.

Therefore, the advertisement that will be displayed in the search engine must be relevant to the landing page it leads to. So, the first thing you can do is review your ad copy. Additionally, you should definitely use ad extensions if you haven't already.

Among the most commonly used are:

Callout
Sitelink
Structured snippets
When editing the copy, you should pay attention to what you offer, but in such a way that you look at what of your offer is relevant for your client. An example of this would be to include in the ad what benefits you offer during regiments. An example would be free shipping. In addition, it is important to have a good call-to-action. All that remains is to match the ad with the landing page.

Optimize your landing page
If you have a good site design, it probably doesn't need any technical work. Most often, for optimization it is recommended that:

Reorder copy
Rearrange the CTA
Added images or video that better showcase your product or service
Insert testimonials from your clients
You find a better design solution
Basically you need to see how to best present your offer through the landing page. Of course, it must again be relevant to the advertisement that leads to it.

With insight into your campaign data, all that remains is to use it for testing and then for optimization. Now that you know what you can change and how you can change those parameters, the only thing left is testing.