Just over 20% of organizations use the functionality to send employees a notification for a new update. The effect of this is (still) unknown to us, you really don't reach all your employees, but it only costs you two seconds. If it doesn't help, it doesn't hurt.
Two-thirds of organizations do not yet advertise on LinkedIn. See it as an opportunity. Within five to ten years, you will have to in order to generate reach. Do you want to know if your competitor is already doing something with LinkedIn campaigns? Then take a look at his/her company page. Click on 'contributions', then on 'advertisements' and voilà!
Is your competitor already advertising on LinkedIn?
We are curious!
How is your Company Page doing? Do you see similar developments in terms of reach and engagement? Let us industry email list know in the comments!
We are also very curious about best practices. What works and what doesn't work for your organization? And can you demonstrate great results? Then we would like to talk to you for a next article!