LinkedIn
LinkedIn is the B2B platform among the social media giants. This channel is perfectly suited to share professional information with a relevant, specific target group. LinkedIn currently mainly uses static images, so with video content you will stand out here. A great opportunity to distinguish yourself.
LinkedIn Feed
With a video on LinkedIn you will quickly stand out, but here too you have to stop the job function email database scrolling thumb. This on-the-go channel therefore requires a short video, in which you quickly make your point. Based on your video, your viewer decides whether or not to click through to your article or website. So trigger, preferably within 5 seconds. A video on your LinkedIn timeline is ideally intended to attract attention for the in-depth content that you wish to convey in a blog, article or whatever.
Apple's LinkedIn video.
LinkedIn Stories
Since May 2020, it has also been possible to post stories on LinkedIn, similar to Instagram Stories and Facebook Stories. Lean forward. Basically, the same rules apply here, namely full-screen images in 9:16 and your key message within 5 seconds.
Where it differs from the rest is of course the B2B nature of the platform, so keep that in mind when placing your video content. In addition, each business page has the option to add a link to the story, a direct possibility to link to your website.