You can simplify the whole process by paying attention to

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Next, go into more detail about your performance strategy. Review all available information provided by the metric and decide for yourself which input you benefit from (eg on social networks you may only be interested in conversion). Compare the set goals with the results read by the metrics and determine if a performance review is needed .

The results provided by the metrics are sometimes clear and concrete, and sometimes require additional brainstorming. For example, an email marketing campaign always provides concrete results - emails sent are opened or not opened. Social networks can be a bit trickier when it comes to reading metrics. The success of an online campaign may not directly reflect the company's business success. Lots of likes on Facebook means your posts are interesting. However, the question is whether collecting likes on special lead a social network is your initial goal.


  Reach - Make sure you are hitting the right target audience.

     Clicks - People often comment on the posts of certain brands without having any contact with the brand outside the platform. Pay attention to "clicks" rather than "likes" and "shares".

  Emotional reaction - In addition to the "like" option, Facebook now offers the "angry" and "wow" options. It is clear that this kind of reaction indicates stronger emotions. Pay attention to the posts that evoked more intense emotions and find out what amazed or angered your audience. Check the ratio of comments to shares on other platforms. The dominance of comments over divisions generally portends a bad outcome.

Be sure to check the online trajectory of your target audience and your strongest competition . If their paths cross on a platform where you are not even present - it is the right time for action ! You must never lose sight of your target group and competition, and the big digital spring sale is the right time to look back and find it on the social network map.

If you still have time left, take care of the organization . Good organization saves time and enables the completion of all tasks within the set deadlines. Even a simple Excel table placed on the cloud can provide great help. If you want to bring a little more order and organization into your life, we suggest you install a task manager application . There are a large number of different applications on offer, so you may waste some time searching for the right one. However, you will make up for it all when the task manager becomes part of your team's everyday life.

We hope you found our tips for a big digital spring cleaning helpful. Do not forget to repeat the cleaning every spring (or whenever it suits you during the year) and the results will certainly not fail.