Conversion rates
Law firm websites optimized for user experience and relevant content convert visitors into leads at an average rate of 7.4%. This underscores the need for an informative and user-friendly website to maximize conversions.
Cost per SEO contact
Cost per lead acquired through SEO is a critical parameter in legal marketing. On average, the cost per SEO lead for law firms is $456, making SEO a cost-effective channel for generating high-quality leads compared to other methods.
Mobile optimization
on mobile devices, it is essential for law canadian cto cio email list firms to have a mobile-friendly website. Approximately 74% of law firms ensure that their websites are mobile-optimized, providing accessibility to clients across a variety of devices.
Participation in social networks
Social media plays an important role in client acquisition and lead generation. Around 71% of lawyers have generated new leads through social media, which demonstrates its effectiveness as a marketing tool complementary to SEO.
Conclusion
By focusing on digital marketing investment, SEO strategies, mobile optimization, and social media engagement, law firms can improve their online presence, attract more clients, and achieve sustainable growth in 2024.
References