Now that you know what a Brand Book is and what elements it contains, here are three examples of successful brands that have excellent corporate identity manuals.
Uber
Uber, the company that revolutionized ride-hailing, has one of the most ebay database surprising digital Brand Books. It's hosted on its own website and features four sections very similar to a traditional Brand Book.
Brand Story.
System Elements «Elements of identity».
Showcase "Brand Applications in Events and Experiences."
Downloads «Download fonts and other resources».
In the System Elements section , there is a 10-point guide subdivided into 95 sections that lay the foundations for all relevant aspects: the color palette for illustrations, the design of calls to action, the architecture of the sub-brands, and the details of how to visually capture the relationship between them.
Berkeley University
Like Uber, this university has its own website for its brand manuals. It is structured as follows:
Brand «Brand».
Identity «Brand identity».
Visual Design «Visual elements of design».
Web Design «Web design elements».