In addition to its free nature, the platform offers multiple benefits that you can leverage in your marketing strategy.
First, it's important to review the results analytics; this is the only way to know if campaign goals are being met and to set future objectives.
Second, recognizing strengths, weaknesses, and key elements is critical to betting database developing content that achieves goals such as generating organic traffic.
In this sense, some of the tool's potential relates to the ability to evaluate keywords and improve the overall performance of the website.
Let's take a closer look at what this is all about.
Use of keywords
Keywords are the nodal element in any digital marketing strategy .
SEO techniques should be based on a detailed study of keywords and their search volumes.
As part of the ongoing review process required to evaluate the results of any strategy, it's important to determine the traffic generated by the keywords used. The Google Search platform is extremely useful in this process.
To monitor your results, go to "Search Results" in the dashboard of the platform and then select "Queries."