Creative teams face very special problems: those whose solution requires going back and forth, reconsidering and reworking, until they arrive at a solution.
This haphazard and multifaceted path is what we bc data philippines know as creativity. It involves considering the greatest number of possible factors, leading not to the most practical solution, but to the most dazzling one.
This tool draws on all available sources, as it works in a manner similar to enlightenment: that moment when, suddenly, the pieces fall into place.
Therefore, the greater the number of these sources, the greater the number of perspectives under which a problem is submitted, the more likely it is to arrive at the most attractive solution possible.
This is the precept that drives brainstorming: the idea that a combination of perspectives, experiences, and knowledge will offer broader avenues for finding that added value.
This technique works like this: a group of people get together and brainstorm ideas to solve a problem. A product name, a campaign slogan, a website design...
A brainstorming session is generated from the ideas the group throws out, and among them, those that point to the most attractive paths are chosen.