In recent years, the podcast has experienced tremendous growth, fueled by the pandemic and everyone's need for entertainment.
We currently have the world's biggest personalities, from fields like technology, comedy, and even entertainment, creating shows that are consumed en masse by content-hungry listeners.
Also a major factor in this growth was the need for many content moj database creators to remain active and try to grow during isolation, so they diversified their content , with the possibility of continuing to entertain their existing audience and expanding to a new audience.
We currently have more than two million podcasts on the air, as well as more than 48 million episodes waiting to be consumed by users. This is truly exponential growth, considering that in 2018, we only had 500,000 podcasts published.
This has caught the attention of more and more brands, as they have discovered the great potential in Brand Awareness . It was observed that 54 percent of podcast consumers tend to make a purchase after listening to a brand on a podcast, making it a completely underutilized space for companies.
What Is Google Podcast Manager?
Google Podcast Manager is Google's response to the enormous popularity that podcasts have gained in recent years. It's their way of capitalizing on this new format and, in turn, offering quality tools that improve the podcaster experience.