4.
Transactional emails are functional. They occur when an event involving an individual subscriber occurs, such as:
Order confirmations
Shipping Updates
Delivery confirmations
Most ecommerce platforms (including Shopify ) pre-set up transactional emails for you, but personalizing them can improve the customer experience throughout their lifecycle.
For example, Beardbrand customizes its order confirmation emails to share additional information with subscribers, including a “Thank you for your order” message and an update about delivery delays.
Email from Beardbrand with a banner showing a man wearing a white t-shirt, black jeans, and black boots.
5. Schedule lifecycle emails
Lifecycle emails are sent when a customer completes an action (i.e. the email is “activated”). For example:
Abandoned cart reminder emails
Welcome email
Birthday Offers
This level of personalization doesn't require you to canadian email address list delve into consumer data mining. Use email marketing tools to monitor how subscribers interact with your content (such as whether someone abandons products in their shopping cart).
Or, run a questionnaire to gather data about your target audience's preferences.
6. Decide how often you will send emails to your subscribers
When creating your first email strategy, it's tempting to send emails to subscribers every day. You want to tell them about the amazing products you sell. But it's risky—people may unsubscribe (or worse, report you) if you email them too often.
Omnisend found that the less frequently you email subscribers, the higher your open rate will be. Two to four emails per month is a good starting point.
Bar chart showing how open rate and click rate decrease when brands send more email marketing campaigns.