Along with this new email marketing emergence, omnichannel is establishing itself as another great resource for brand and product promotion in lead generation.
Omnichannel (i.e., the simultaneous use of multiple channels to engage band database consumers) poses two major challenges: on the one hand, performing parallel tasks across different channels (email, messaging, SMS, chatbots). On the other, measuring the effectiveness of each of these channels.
The solution to these two problems is automation: the use of software to automatically carry out all the processes derived from a digital marketing strategy, from segmentation to measuring the effectiveness of each channel.
One in two companies uses automation. According to Hubspot data , 80% of them see a significant increase in leads.
Among its various technologies, Mailify offers an automation service, focused primarily on sending SMS messages, creating forms, and creating landing pages.
We are going to tell you what each of these alternatives consists of.
SMS
The best thing that could have happened to SMS was the emergence of instant messaging technologies, which in marketing terms has made it a less saturated and highly effective tool: since fewer messages are received this way, its opening rate is very high.
For this efficiency, Mailify offers you an SMS marketing platform so you can send urgent information (about offers, events, and promotions), invite new contacts, or track sales.