The most successful Fintechs are those dedicated to consumer (B2C) with digital banking services that include payments and lending: they share the largest market share and, at the same time, are the ones that operate among the greatest competition: 394 Fintechs.
These financial institutions, in fact, according to Latitud's The LatAm Tech office 365 database Report, accounted for one in three dollars invested in the sector during 2021; a total of $7.2 billion.
The Fintech companies that lead the financial consumer sector are:
Lending with activities such as digital banking, BNPL (Buy Now, Pay Later), and digital loans.
Asset Management.
Insurance.
Payments and remittances.
These key activities determine the current trends in the sector and, of course, the final shape of its marketing strategies.
From the outset, the acceptance and activity of Fintech companies indicate that this is an activity that is here to stay: experts point out that in Latin America, and particularly in Mexico , there is a market with great opportunities for the sector.
These opportunities, of course, can only be seized by those platforms that know how to capitalize on the biggest Fintech trend: user experience.
The Fintechs that are most established in Latin America are those that offer financial services.