AI in Marketing: Search and Result of Synergy between Specialists and Technologies

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Content
Finding synergies between specialists and technologies
Solve problems faster and more efficiently
Content personalization
Solve problems faster and more efficiently
The ability to focus on more interesting tasks
Artificial intelligence is also widely used in marketing. Brands use the telegram deutsch group technology when it comes to big data, analytics, or automation of marketing tasks. In the West, major MarTech players are already achieving exceptional results by combining the competencies of marketers and the capabilities of artificial intelligence.

But there are still a number of difficulties in the joint work of technologies and people: companies do not always have enough qualified specialists who know how to work with technologies, their actions are not always synchronized and debugged, and it is not always possible to select a suitable analytics system . How can the most effective interaction of specialists and technologies be achieved, and what benefits can this synergy bring?

Finding synergies between specialists and technologies
One of the tasks that is relevant today is the further development of artificial intelligence. It is obvious that the potential of machines is much greater than what we have at the moment. To implement it, creativity and prudence are required - traits inherent only to humans. Highly qualified specialists are needed for programming and training technologies. And their shortage in the labor market is the main problem today.

In addition to improving the performance of machines, the key to using technology more effectively is to develop specialists who work with AI. Many companies on the path to implementing AI technologies in business face obstacles that are of an organizational and educational nature. This includes insufficient coordination between departments, underdeveloped creative processes in the team, a lack of talent, knowledge and a character open to innovation among specialists.

It is important not only to learn the techniques for working with specific technology platforms, but also to constantly develop skills such as:

imagination and creativity;
deep understanding of consumers, the ability to listen and hear the client;
intuition;
ability to think big;
openness to new ideas and processes.
A modern marketer needs to transform into a professional whose competencies include deep knowledge of marketing, an understanding of digital technologies, and the ability to manage people. A marketing team consisting of such specialists is able to effectively use technologies to achieve the company's marketing goals. Let's consider the specific benefits of this interaction.

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Solve problems faster and more efficiently
Technology makes it possible to collect, segment, analyze and predict customer information in huge volumes. In this context, analytical skills and a solid technical base are crucial for marketers. It is not enough to simply collect information; it is important to draw conclusions from it and build a strategy.

Thus, the joint work of technologies and marketers allows us to better understand the target audience, and not only within the framework of the proposed product. How does the consumer live? What do they need? What are their preferences?

Audience segmentation, creating a buyer persona, developing and using a customer journey map, personalized advertising display – and this is far from a complete list of opportunities that are opening up.

Content personalization
According to the study, 76% of website visitors are willing to share their personal data so that companies can better anticipate their needs. With all the necessary information at hand, specialists can use it to improve the customer experience at all stages of interaction with it.

Large companies have long used a personalized approach to marketing. For example, Booking.com, which compiles for its clients selections of hotels in the countries that they were previously interested in.