Effectively prepare communication around your sporting event

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Once you know all the possibilities, you need to select your channels of choice ! To help you, here are some simple steps to select the channels best suited to your audience .

Prepare your goals
First of all, think about your expectations! Do you want to make sales? Increase your notoriety? Both? By defining your objectives in advance, you will have better visibility on the communication strategy to adopt. For example, you could have a turnover objective that will determine the financial profitability of your event.

This could be, for example, the number of tickets you want to sell , the number of merchandise sales or simply your expectations in terms of overall revenue generated .

To define your objectives , we advise you to analyze the market, your competitors or your contact number example philippines previous events for example. Do not hesitate to plan promotional offers in order to further stimulate sales and the number of participants.


Your communication objectives are also important: they are closely linked to the overall success of your event. For this type of objective, it is up to you to define how you want to convey important information to your audience . Also think about how you are going to make your audience want to participate . It is therefore advisable to develop a concrete communication plan by choosing the channels best suited to your strategy.

To measure the success of your communication efforts , regularly analyze your key indicators . Track the number of registrants or the engagement rate of your various actions ! This will allow you to adapt your communication along the way if necessary.

Define your targets
After preparing your objectives, it is in your best interest to establish your target audience to guarantee yourself greater success. This involves segmenting your audience . For effective segmentation, use demographic or behavioral data if you have it at your disposal. By preparing your targets well in advance, you will be able to personalize your messages and offers to better meet their expectations, thus increasing the chances of success of your sporting event. If you want to attract more people, consider renting an SMS file . This will allow you to reach an opt-in base of contacts selected according to your segmentation criteria .

In particular, we recommend that you segment your targets based on your defined objectives . For example, if your goal is to optimize ticket sales for a football match, you can target local families with bundled offers sent through different channels. This segmentation can be done according to several criteria , such as age, gender, sports interests, geographic location, etc. If your event focuses on a particular sport, then focus on fans and enthusiasts of that sport .

Prepare your tools
Finally, to finish your preparation well, it is essential to choose the right communication tools . Determine them according to the targets and objectives that you will have defined beforehand.

It is up to you to identify the media you will need to reach your targets effectively. We recommend that you prepare in advance the different visuals or content that you are going to share , which will allow you to save time when launching your communication.

For a rather young audience, you will turn to social networks like Instagram, TikTok and Youtube to broadcast attractive and engaging content. If you want to centralize all the information of your sporting event and offer a seamless experience to your targets, a website is the ideal tool to strengthen your communication.


Finally, if your goal is to get closer to your contacts but also to be able to communicate quickly , professional SMS will be the perfect solution for you.

This channel is generally very popular with 90% of SMS being read . You will therefore have a good chance of effectively reaching almost all of your recipients by sending marketing SMS .