How to choose a color scheme for a website?

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In recent years, environmental issues have been actively covered in the media and online sources. Bloggers and company representatives are trying to attract the attention of their clients and viewers to environmental disasters. They do this with direct appeals or indirectly - by using "environmentally friendly" colors in the design of the site.

Natural shades are also associated with nature, purity, well-being. Therefore, a site in such colors will evoke a feeling of calmness and trust in the brand in visitors.

Green, blue and beige colors are especially often used as a corporate color scheme by companies selling natural cosmetics, vegan products, eco-friendly cotton bags, etc. This once again indicates their eco-friendliness.


Black and white website design
Above, we described the hong kong mobile database main trend colors of 2021. However, the question "How to choose a color scheme for a website?" remains open. Let's try to answer it.

First of all, you need to take a closer look at your brand. What is it about, what does it offer to the target audience, how does it differ from competitors, etc. By answering these questions, you will be able to determine the features of your company. Based on this, it is worth choosing the main color of the site.

Next, you should think about several combinations of the main tone with other shades. You should evaluate whether the text, images, and icons are clearly visible in such a color scheme. Ideally, the colors should be in harmony, but not merge with each other.

The color scheme of your website can use one or several tones. The main thing is not to overdo it. It is better to choose 1-2 main shades and 1-2 additional ones. Using a gradient would be an excellent solution. Moreover, in 2021 it is at the peak of fashion.

Let's sum it up
The colors used in web design play a major role in the success of a company. Therefore, it is important to choose the right color scheme based on the unique features of the brand. And knowing the trending colors of this year will allow you to get an up-to-date website design.