Digital content experiences will come out of the crisis stronger than ever

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It’s no doubt that Content Marketing will come stronger out of this crisis.

With events and roundtables being canceled in all industries across the globe, advertising recession following an incumbent economic recession (with AirBnB, Mark&Spencer and other big brands cutting ads investments), a significant reduction of podcast consumption, and no indication when all of them may be able to start up again, online content experiences are going canada cell phone number list to be vital to support brand awareness and lead generation.

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind. Also, the outbound sales team will encounter new challenges and need to find better ways to close deals.

And they are turning to Content Marketing to stay engaged with their customers.

Content Marketing has evolved from being just blog posts and editorial strategies. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing, social media, SEO, interactive content, and paid media to keep and enhance engagement with customers.

During the outbreak, maintaining brand credibility with public interest content and ads should be prioritized over any sales promotions and product-driven communications.