Detect keyword gaps by analyzing the competition After logging in, click on Ahrefs’ content gap analysis template and make a copy. This is where you’ll store the results of your data research later. Then, go to Ahrefs’ competitive analysis tool and choose keywords (referring pages and referring domains are two other options).
content gaps Source: Ahrefs the domains you luxembourg mobile database want to compare. Remember that your brand domain should be in the first field, while competitor domains will be placed below it. You can add 1-3 competitor domains to compare. Ahrefs competitive analysis automatically suggests competitor domains in case you don’t know them yet.
content gaps Source: Ahrefs Once you've filled out all the fields, click Show keyword opportunities to see the list of keywords that your website does n't include, while your competitors' pages do. In the top right corner, you'll see a button called Top positions only. After activating it, you'll be able to sort the rankings based on the characteristics of alternative search engine results pages.