In the consideration and decision stages, the strategy can push the customer into making the buying decision.

[zakiyatasnim]

Thus, you can attract people who follow your profiles in social networks, engage with your content, or leave their contact information on landing pages.

Therefore, retargeting works in different phases of the buyer’s journey. When applied to attraction, it can facilitate the acquisition of leads and start a nurturing process.




What are the best retargeting tools you can use?
As in any Digital Marketing activity, working with the most efficient tools can austria cell phone number list be the difference between the success and failure of your retargeting strategy.

That is why we have prepared this list for you. Check it out!

AdRoll
AdRoll
AdRoll is one of the oldest retargeting tools, which contributes to its high popularity.

According to data from the platform itself, over 37,000 companies use the service to increase sales, strengthen the brand, and generate customer loyalty.

One highlight of the AdRoll is its extremely intuitive interface, which makes it easy to use even for those with less experience.

Although simple, the tool is powerful and can reach consumers in major channels such as Google, Facebook, and Yahoo.

Criteo
criteo
Criteo is another tool already established in the retargeting market. Created in 2005, it’s a complete solution that allows the development of campaigns focusing on specific goals.

The platform operates with a database of more than 1.9 billion monthly active shoppers.

We can verify its efficiency when looking at the list of companies that use Criteo, which includes Netflix, Costco, Fiat, Adidas, Xbox, etc.

Perfect Audience
Perfect Audience
Among the tools on this list, Perfect Audience is the youngest. Created in 2012, the platform has been growing exponentially, claiming a place among the most important in the market.

One of its differentials is the financial aspect: compared to competitors, Perfect Audience has considerably low CPC and CPM rates.

Besides an intuitive interface, the platform offers content facilitating the user experience, such as videos, tutorials, and detailed reports.

Now that you know what retargeting is, you can insert this method into your Digital Marketing strategy. It’s an efficient way to reach people who show an interest in your brand, which boosts the conversion rate.

By mixing proper techniques and excellent tools, you have everything you need to maximize your company’s revenue.

Would you like to keep learning about the different concepts and strategies of internet marketing? Don’t miss this list of 18 Digital Marketing terms you need to know as a marketer!