Given all the benefits that an e-book can bring to your company, it may not yet be clear how the bridge between this content and lead generation is made . This happens in a very simple and direct way: by making an offer available in the right format and with the appropriate depth, you get more hits that turn into leads .
Making the leap from one stage of the sales funnel to the next is not something that becomes possible through superficial content. Your company needs to make it clear to the public that it knows what it is talking about and is relevant in this segment. The e-book is an excellent format that makes this process much easier.
If someone is interested in an in-depth e-book on a certain topic, it means they have an equally deep interest in your offer. Therefore, it makes perfect sense to consider this lead as more qualified than others namibia mobile database who were not interested in the material. Now, think about a scenario without the e-book and try to imagine how this transition could be made. The difference it makes is clear, isn't it?
How to make a quality e-book to generate leads ?
All the benefits provided by creating e-books for your B2B or B2C lead generation are only accessible if you develop quality material. The public is increasingly demanding with so many offers seeking their attention, so your planning and execution need to be carried out with great care.
Need help with this? Check out the 10 essential steps below to help you create a quality e-book to generate leads for your company.
Choose a relevant topic
Defining the e-book's agenda is one of the most important stages of its creation. Therefore, it is not something that should be done in a hurry or without due research. This choice should also not be based on your personal preference. Just like any other content from your brand, it must meet some need of your target audience.
The focus of an e-book aimed at generating leads can vary depending on the stage of the sales funnel. However, the topic must be defined first so that it is possible to meet all the needs detected in your target audience and, therefore, avoid gaps that could harm your results.
Use the right approach
Once you have defined the subject of your e-book, the next step is to determine what approach it will take. This will depend solely on the stage of the sales funnel in which the content will be inserted. Basically, the deeper it is, the more in-depth and action-oriented it should be. If it is a top-level material, it can be more superficial and generalist.
Always remember that your e-book should serve as a tool for your audience to jump from one stage of the sales funnel to the next. Therefore, the in-depth information must be attractive enough to satisfy those who want a more complete offer than those accessed so far in your other marketing channels.