Sales and Marketing Maximize Email ROI When Aligned

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Create a weekly or bi-weekly newsletter . Let them know when new products are launched (giving them exclusive access to new features, if applicable, before they are available to the general public).

You can also use your customer base as a source of feedback. Automate regular surveys to your key user segments and use the information gathered to improve your current offerings.


Example provided by Zest .
Final Thoughts:
It goes without saying that when teams work together, positive things happen. This is especially true in sales and marketing.

After all, both operate with the same goal: attracting and retaining customers.

None of these results can be achieved tongliao cell phone number list effectively and sustainably when the two groups work in isolation. Especially when each possesses valuable knowledge that is essential to advancing the other's efforts.

Marketers have the backend. They can look at website visitors, form leads, ad engagement rates, etc. and determine what triggers action.

Then they can replicate what works across different channels.

Salespeople are on the front lines. Through regular conversations and relationship-building expertise, they know what works to move a deal forward.

And they know all the problems with the products and all the possible excuses to prevent a contract from being concluded.

The first step is to open the lines of communication between the two parties.

With a common understanding of customer interests and triggers, email automation serves as the final link.

It creates a bridge between the company and the customer, allowing not only a series of triggered messages to be exchanged, but also a genuine connection driven by a sincere interest in providing solutions.