Nowadays, you can still choose how they appear and who sees them. On the other hand, ads are published directly from your own account. This is different from what happens with sponsored posts and paid partnerships. This is an advantage for B2B digital marketing.
The advantages of having a B2B strategy for Instagram Ads include:
Scalable pricing;
Highly refined audience targeting;
More defined goals, in line with your B2B strategy for Instagram.
Download the Paid Media Guide for Integrated Digital Marketing and optimize your digital media investments.
Objectives of a B2B digital marketing campaign on Instagram
Advertising on Instagram allows your business to choose from several potential objectives for your ad campaign.
So this is where many small and medium-sized companies bahamas mobile database get into trouble. Because when they do it on their own, without the support of experts , they tend to neglect this choice.
Since this influences how Instagram ads are optimized and rewarded, poor choices can result in losses.
For example, if your goal is to get people to watch your video, the number of people who click on your link is probably not the most important metric .
Among the options, you can choose between:
Brand awareness
The feature is aimed at businesses looking to increase awareness of their company, product, app or service by advertising on Instagram.
Therefore, the objective of Brand Awareness demands the creation of advertisements:
Graphics,
In video,
Carousel,
Slides,
Stories.
Scope
Choosing this option also allows you to drive awareness of your business , product, app, or service. That's why the reach objective supports all types of Instagram ads.
But it’s important to understand that reach is different from brand awareness. After all, it allows you to reach a larger target audience.
On the other hand, brand awareness is a bit more targeted towards users who are more likely to remember your ad or brand.
Traffic
Your business can use this objective in your B2B Instagram strategy to drive visitors to your website.
So if you have a mobile app, this will also be effective in driving app engagement.
Additionally, you can use this objective to create an offer for your audience. It supports all types of Instagram ads.
Downloading applications
While this is a specific objective, you can use any type of Instagram ad to drive app installs.