Everything according to the specific needs of your company, precisely segmenting the target audiences that your strategy most wants to reach.
For example, with Google Ads you can:
Specify keyword match types;
Use ad extensions to display product images, a phone number, a bundle of links to your website, or even your physical location;
Narrow your target audience by location, time of day, language, browser or device type, among others;
Reach a wide range of users who are not necessarily on search engines, but who are on properties like Gmail, YouTube, and various partner sites;
Leverage the display network, which is great for building brand awareness and often converts at a lower cost than Google Search.
4) Superior agility to SEO in demonstrating results
In general, new businesses and websites can take months to see results from SEO.
The big issue here is that established websites already have tunisia mobile database relevance in the field. After all, they already invest in content marketing and have a more robust volume of relevant information.
Therefore, newer sites need time to establish themselves, gain authority and links.
With Google Ads, you don't have to wait long to see results. When working on your company's website SEO, you can invest resources in a Google Ads campaign.
This means that the company starts receiving impressions and clicks immediately. Especially when you remember that around 90% of internet users view Google Ads display ads .
Since it's so quick, it's also a good way to test whether a particular keyword or audience makes sense within organic search.
So if it performs well in Google Ads, you can find out if it's worth trying to rank for SEO, as well as developing your content in that area.
5) Formats can be more engaging than organic results
Google has launched several new ad formats in recent years, such as product listing ads and YouTube video ads.
The platform is motivated to do this because more compelling, more relevant ads get more clicks — and that means more revenue for Google.