With a more qualified lead in hand, it is the ideal time to deliver

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Which interactive and static content fits best in each of those steps?
As much as the B2B Content Marketing funnel has four stages and content can be adapted, it is essential to know which formats are best for each of them. How about, then, check out our tips for offering the right content for your buyer persona?

Awareness
Focus on materials aimed at those who do not yet know your company and do not even know that you can offer the solution to some of your problems. Articles on your blog page, webinars, podcasts and also paid search to increase the traffic on your landing page. The formula for this step is simple: exciting content on a simple subject and in formats that are easier to capture the users’ attention.

Interest
In this stage, deliver rich and educational content that presents a bahrain cell phone number list problem and that you may have the ideal solution. Do you want something better to capture someone’s attention than to show how your company can help the reader? Interactive infographics, which can be done with ion Interactive, can be handy to capture the user’s attention.

Desire
deeper materials, with more specific content and requiring a higher level of knowledge to understand them. A beneficial alternative is more extensive eBooks. Also, interactive calculators are very efficient.

Action
To further encourage the user to make a decision, it’s time to clear up all your doubts about your product or service. Therefore, an alternative is a FAQ (frequently asked questions), which can answer the reader’s central problems. The most suitable for this step, however, are case studies, which show how your solution can improve another company.

Creating a B2B Content Marketing funnel is fundamental for your strategy to be beneficial, generating significant impacts to make the lead as qualified as possible. Moreover, as we have shown, one way to optimize this work can be by focusing your efforts on interactive content versus static ones.

Now that you know the benefits of having a B2B Content Marketing funnel to help you leverage your strategy and how interactivity can be differential, how about learning how to apply it? Discover 3 ways to customize your content with interactivity!