SEO oriented writing: positioning, indexing and semantics

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There is no quality SEO writing if three fundamental aspects are not taken into consideration: positioning, indexing and semantics.

SEO positioning refers to the ranking of a website in organic search results , influenced by key factors such as:

Domain and page level link metrics
Keywords and content
Keyword-independent features
Brand awareness of the brand
Page-level traffic data
Exact domain match
SEO indexing , on the other kazakhstan cell phone number list hand, is the process through which search engines explore and record web pages in their database , making them available for user searches based on their relevance and pertinence.

According to The Art of SEO , indexing occurs according to two criteria: relevance and importance . The first is linked to the quality of the content, SEO writing and indexing itself. Importance, on the other hand, is associated with the concept of page authority and link popularity .

Finally, semantic SEO is based on the analysis of semantic links, or the connection between words and phrases within a context. This aspect is influenced and due to the Google update dated 2013, associated with the Hummingbird algorithm. The latter allows the search engine to make a sort of "association of ideas", thus understanding the meaning of words within sentences of complete meaning.