How to create Interactive Content Experiences that Drive Sales?

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It’s no surprise that interactive content experiences engage your audience, generate qualified leads, and improve conversion rates.

These benefits reinforce the importance of including this kind of content as a significant part of your marketing strategy. But there is no point in creating interactive content if your content isn’t focused on the audience’s demands.

This focus is what will make the leads more interested in the product or service offered, making them qualified, considering they had a customized experience through your content.

On the other hand, marketers need to understand that not everyone who registered for a webinar or downloaded an eBook, for example, will actually buy the product.

However, it is easier to reduce this gap when interactive content experiences are built in a smart way.

You just have to consider a few points that make the content relevant regardless of what stage of the sales funnel your audience is in. Choosing the right platform is also essential to creating high-converting content that drives sales.

Don’t know how to do it? Read this article and learn how to bring your brand to life!

How to impress and convert your audience?
How to create content that drives profit
What kind of interactive content you can make with Ion?
How can Ion help in the sales’ team evaluation?
And what about Ion’s plans?
Wrap Up
How to impress and convert your audience?
In the digital age of content, it is not difficult for marketers to have full control over the flow of information sent to the customer, which wasn’t the case even a while ago.

At the beginning of the digital age, quick advertisements could set the tone for the conversation that would happen between the customer and the sales team, but it ended there.

Content marketing has revolutionized all of that. Today, marketers are totally able to educate the user through specific content before bringing them to a sales agent.

Research from Forrester has shown that the main ingredient of successful nurture is relevant content, which can increase sales opportunities by 20%.

In a traditional nurture program, marketers send prospects a piece of content at regular intervals, usually weekly. But what if you could speed up the users’ journey by empowering them to consume more pieces of content at once?

In fact, this is the main role of marketing professionals: helping prospects make a purchase decision as quickly as possible.

This all starts by creating good interactive content experience. If marketers intend to create content that is valuable to both customers and the sales team, there must be open communication about prospects’ demands, pain points, and the buyer’s journey before content creation begins.

Below, we’ll explain these points.

Multi-channel cadence
It is not enough to drop someone into nurture by sending them a weekly email and leaving it at that, for example. Instead, try to go beyond the user’s inbox, offering retargeting ads, dynamic and educational website content, readiness chatbots, content recommendations, etc.

The first e-mail may even be lost in the user’s inbox.

But it is unlikely that the audience will miss all of your other content azerbaijan cell phone number list marketing efforts to capture their attention — as long as they are engaging and relevant.

After all, more than just passive viewers, users have become an integral part of the communicative experience. So, in order to convert more, it is essential to consider their expectations.

Customized content
To understand the importance of building personalized content, put yourself in your audience’s shoes. Wouldn’t it be great if the content could be more personal?

It is not at all interesting to see the same sales e-mails over and over, to get the same type of content and the same invitations to subscribe to a newsletter.

In this sense, knowing your business’ pain points and challenges, it is crucial to create content that truly will be relevant for your audience.

Again, think about your own experience on the web: wouldn’t it be nice if sales could show you that they understand your real challenges, talk to you in terms that are relevant to you, and recommend solutions that will solve your specific problems, not other people’s problems?