Link building is an important part of website optimization, and no SEO audit can be complete without recommendations for building internal and external links.
Creating internal links
Internal links are hyperlinks within your own website that netherlands phone number data are essential for building authority hierarchies. A simple and time-tested way to build internal links is this: when you are creating new content, find pages on your website with older, quality content that is thematically similar to the new content. Then link to the new content from that older article. Choose pages with the highest Page Authority (PA) values as your internal link source. You should also keep UX and information architecture (IA) of the website in mind when creating internal links.
Like Domain Authority (DA), Page Authority is not an official Google metric and is therefore not considered in ranking and indexing pages. It was developed by software company Moz to provide estimates of the authority of a page or domain. This makes it useful in determining which websites or pages should be linked to.
Creating external links
Obtaining backlinks from authoritative domains is the foundation and essence of increasing the authority of your own website.
One common way to build external links is to find websites that have content that is thematically related to the content on your website.
Find opportunities for internal and external linking
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