Segmentation is important

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To optimize your account and campaigns, you should segment them into smaller groups based on different bids. Whether it's a search or Google Shopping campaign, you should divide your products and services into different groups so that you can achieve a balance between conversion volume and return on investment.

For example, if you sell shoes, instead of dividing nepal phone number data them into women's and men's, try breaking your campaigns into smaller groups for running, hiking, fitness, etc. Break up larger, more general campaigns and campaigns with higher spend into a number of smaller campaigns or ad groups that are more specific and focused on just one part of your product range. Then, focus on the campaigns that have higher spend and try:

Identify ad groups, keywords, or related sets of keywords that are consuming a large portion of your budget but are generating low revenue.
Find keywords that often lead to conversions.
Discover keywords that don't make sense for your business and add them to "Negative Keywords".
Search queries from lower levels of the sales funnel that are sales-focused, such as “buy”, “sale”, “price” or “cheap”, can often lead to higher conversions as part of “long tail” keywords, even though shorter, generic versions of keywords without this context only lead to higher costs.