People that visited and became a lead, ultimately, will be great for account-based tactics.

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What should you keep in mind before implementing it?
These are a few things you need to keep in mind before implementing an ABM solution.

Identify accounts
Before it all begins, it’s crucial to identify possible statements that are a good fit. Your team can do that by getting data from the inbound strategy that’s already running in the company.



Then, your team has to conduct a lot of research on them in order to know italy cell phone number list who they are, what their needs are, and how you can talk to them in a personalized way.

Measure everything
Another thing to remember: always measure everything. That’s how you will know how people are responding to your marketing, and how effective you are with your content.

Get your KPIs up and running from day one, as they are essential to evolve and improve.

Use the right channels
Also, try to use those channels your accounts prefer because that’s an important part of the personalization process.

The brand has to speak to them wherever they are, adjusting the message and the copy for each specific medium.

Create an ICP
Lastly, don’t forget your ICP, which stands for Ideal Customer Profile. It’s a persona for an ABM solution. You need to gather information about the company itself, the number of employees, location, segment, revenue per year, weaknesses, and so on.

But it’s essential to know the technologies they’ve used and those they are using now as well.

Since you’ve done your homework, the team will know the lifetime value of each account. Then, you can run a predictive analysis, that allows your brand to determine other companies that are a good fit as well by comparing them to those you’ve tracked already.

Account-based marketing solutions are critical right now and probably will be even more in the future. Personalization is necessary and defines how effective and successful a campaign or a content strategy will be. That’s why you need to keep an eye on those approaches.

Want to stay up to date on the latest trends of digital marketing to improve your results? Check other posts on our blog.

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