Today’s internet users have evolved tastes when it comes to consuming content.

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Easy on the eyes and optimized
Page layout and optimization is important too. Of those in the Adobe survey, 28 percent said that poorly designed branded content was irritating. One in five expressed aggravation when content is not optimized for their device.

Voice assistants
One third of people in the U.S. will use a voice assistant in 2019, according to eMarketer, which means nearly 112 million consumers will talk to their devices rather than pushing buttons. Most prefer using their brazil cell phone number list smartphones and smart speakers as voice assistants, but a growing number of consumers are utilizing voice assistants in their cars, smart TVs, wearables, appliances and other gadgets. Search Engine Journal expects the number of voice assistant users to jump to 122.7 million by 2021.

Video
A 2017 survey by HubSpot found that 54 percent would rather see video content from their favorite brands and only 18 percent wanted blog articles.

To maintain and loyal customer base – and to attract new customers in the highly competitive world of the internet – brands must offer evolved content. For more information on creating content that appeals to the evolving taste of today’s internet user, contact the content marketing team at WriterAccess.