Focus only on the most important metrics

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Making your PPC advertising more effective means you need to make the most of every penny you spend. To be as cost-effective as possible, you need to be more focused, so here are some things you need to do:

Stop tracking metrics that don’t add any value to hong kong phone number data your daily optimization. We all love setting up our own sets of columns with different variations of data that we want to track and optimize our PPC campaigns based on, but sometimes tracking too much data can distract us from what’s important .

For example, you might consider removing columns like “Search imp. share .” Since you’re trying to reduce costs, there’s not much you can do about your competitors bidding much higher per click than you are. Instead, focus on metrics you can actually influence , like CTR . Writing new and improved ads with compelling ad copy can help increase CTR without having to raise bids.

Set your statistics to show only what's important, and focus on not missing anything that you can change and optimize yourself.

2. Create an “Impression to Conversion” (ITC) column
After removing this unnecessary information, the next step in optimizing Google Ads performance with a reduced budget is to create new metrics that will help you analyze data more quickly. This will help you better optimize your PPC search campaigns.

One such metric is ITC, or Conversions Per Impression . This is a custom column that you create that will make your optimization much easier.