Why do you need a customer profile?

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The profile may look like this:

Natalia, 30 years old. Married, two children. Income 70,000 rubles per month. Works as an accountant. Often does not have time to cook dinner for herself and her family due to her workload. Motivation for buying ready-made food rations at budget prices: wants to eat healthy and proper food, while staying within the budget.

In this case, it is important to india mobile database write down the profile of a specific “real” person, and not generalized features, as was done in the division into segments. This is necessary to more accurately understand the pains and needs of buyers for the correct promotion of the product/s or services to each segment.


Creating the right unique selling proposition (USP). Knowing the main pain points of your customers, you can prepare a catchy USP and find the right triggers to attract attention and increase conversion to purchase.
Selecting promotion channels. A portrait of the target audience will help you understand which channels or applications potential customers use.
Personalization of the offer . Knowing the main needs and pain points of a potential client, you can create an individual, suitable commercial offer. This data will also help in preparing advertising campaigns, content on your website and third-party resources, useful and selling mailings, etc.
Increasing conversion. The main goal of creating a customer portrait is to better understand your client, increase loyalty and, accordingly, the company's profit. Use the data obtained to increase conversion to the target action and, as a result, increase profits. For example, based on the data obtained, refine sales scripts when communicating in text and voice channels.
Improve your product according to customer needs. The portrait will help you focus on improvements that meet your customers’ needs and expectations.