How you can improve your bounce rate

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How to correctly evaluate the bounce rate and how to effectively reduce it? What does this metric in Google Analytics actually tell us?
Bounce rate is one of those important KPIs that SEO and digital marketing experts pay close attention to and strive to improve. However, if you don’t fully understand what bounce rate actually is, you could be doing more harm than good by trying to improve this metric. So, let’s take a look at what bounce rate tells us and how to reduce it.

Definition of bounce
In a nutshell, a bounce is a single-page georgia phone number data session on your website. In Google Analytics, a bounce is a session that triggers only one request to the Analytics server, such as when a user opens one page on your website and then leaves during that session without clicking through to another page on your website and triggering any additional requests to the Analytics server.

However, immediately leaving a page doesn't necessarily mean something negative that we should try to limit. Imagine the following scenarios:

A visitor comes to a blog post, is not interested in its content, and therefore leaves your website.
A visitor arrives at a landing page and then clicks on a call to action, which takes them to an external website on a different subdomain or domain where different Google Analytics accounts are running.
A visitor comes across an article from a search result where your site ranks high, but for a term that is not related to your products or services. They press the browser's Back button to return to the search results.