Why optimizing your business profile on Google is more important than ever

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Optimizing your business profile on Google Maps and Google My Business will help you better reach customers in your area.
Most customers today search for goods and services primarily online . Even in the case of classic "brick and mortar" services such as repair shops, restaurants, hair salons and similar types of businesses where personal contact with the customer is essential, customers search for these services on the Internet, compare offers and read online reviews. It is therefore absolutely clear that a presence on Google is a must - especially for local businesses trying to reach customers from the immediate vicinity.

It’s a well-known fact that there are three france phone number data things you can optimize to get more leads from Google: your website, your PPC ads , and your Google business listing. What you may be less sure about, however, is how to do it. Google’s algorithms are secretive and constantly evolving. So how do you keep your business at the top of searches?

Search without clicking
If you haven’t noticed, Google’s search results page has changed drastically in recent years . It’s no longer just a list of 10 websites, but an interactive page with answers, maps, information cards, PPC ads, and more. Google is increasingly giving searchers the information they need without having to click through to the results page. Businesses that offer products or services to consumers in their local area can benefit from this, for example, thanks to Google My Business .