Hello, friends! The LiveTex team is in touch. We know that many people have made a New Year's resolution to become richer... oh, that is, to increase sales. But in order for sales to increase, you must first understand who to sell to and where.
Let's start by answering the question "to whom?" To do this, we analyze the target audience and create a customer profile. According to ITSMA, 82% of companies using a customer profile were able to more effectively convey the value of their offer to customers, which made them stand out from their competitors.
We will talk about a customer malaysia mobile database profile or avatar in this article: what it is, is it really necessary, and how to create one. And as a bonus, we have collected for you typical mistakes in creating one.
A customer portrait (avatar), or Customer Profile, is an image of a buyer for whom your product is a solution to a problem.
The avatar is based on the segments of your target audience.
In general, segments are divided by:
geographical principle;
socio-demographic characteristics (income level, education, occupation, living conditions, etc.). But advanced marketers have long known that such division is not enough, and use more in-depth segmentation:
psychographic (hobbies, values, interests, habits, etc.);
behavioral (where the user came to your site from, what pages they viewed, what questions they asked support, etc.).
After defining the segments and describing them, you can start creating a customer profile. Please note that there may be several target audience segments for one product or company and, accordingly, each segment needs to have its own profile.