The do’s and don’ts of email copywriting

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As long as you engage them by providing them with useful, educational and engaging content, they will be happy to return to your brand whenever they want. Encourage specific tactics to engage with your potential customers, such as using surveys, adding interactive videos, asking them questions, and personalizing emails. Building personal relationships with customers is very important because people love that feeling of genuine connection. DAVIDsTEA does this brilliantly by using the personal data of its customers, as we can see below: image Using a warm tone is a necessary detail if you want to appear friendly and approachable, and it is important that you always use the same tone to ensure continuity.

You should also be honest, be grateful, and taiwan whatsapp data provide them with relevant content immediately. Your customers shouldn't feel like they're just a number to you, which might distract them from your business, but they should feel special and important every second of their journey. Here are some of the key tactics you can use to further personalize emails: Whose Name – the best tactic here is to change Whose Name and use more personalized versions such as the brand name, product/service name, or the name of a specific employee if you work for a company.

Subject Line – as we mentioned earlier, the subject line is very important and what can make it more effective is the inclusion of the prospect's name in it. The copy itself – you can go further and use the prospect's name in the copy itself; Besides your name, you can also use any personal data you have obtained so far, such as birthday or gender. Create a special bond with your potential customers and show them you care; so your business will reach its peak much sooner than you expect.