How to activate? To connect the tool, select "Promotion", then "Marketing requests" and "Create request". Specify the products to be advertised and the available budget. A marketplace specialist will contact you to discuss the terms.
Ozon offers various tools, but it is sometimes difficult to choose the best one. If you are having trouble choosing the type of advertising campaign, consider your goals:
For rapid sales growth, “Search Promotion” and “Stencils” are suitable, as they attract the most buyers;
to increase consumer loyalty, it is better to connect “Reviews for points” and “Seller bonuses”;
To expand your reach, you can use “Brand Shelf” and “Media Advertising”.
The latter tools are rarely used, as they are expensive and have a belarus cell phone number list poor return on investment. Most often, they are used by large companies to increase the media exposure of the brand. Even if you have launched an advertising campaign, do not expect a 100% result. It is impossible to fine-tune a campaign in detail on the marketplace. This often leads to sellers setting up advertising within a category in the same way, and distributing traffic between them. To avoid such situations, use additional tools, for example, bidders.
How to learn how to properly promote a product card on Ozon
To learn how to promote a product card on Ozon, you need to study the advertising options and try to apply them in practice. Here are sources that can help you learn how to promote products:
knowledge base - it provides detailed information about all advertising options;
webinars and videos - a selection of educational videos and live broadcasts;
Ozon University is a portal with free courses from the marketplace, available to sellers registered on it.
Now you know how to properly promote a product on Ozon. In conclusion, we note that before launching an advertising campaign, it is important to study all the tools, evaluate your budget and promotion goals. This will help you attract more buyers and not lose money.