Social Network Management: Planning

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The reference figure for this role is the social media manager. A professional who knows the intricacies of the social network, receives its stimuli and knows how to analyze its responses.

The most popular social networks poland cell phone number list are Facebook, Instagram, Twitter, Tik Tok and Linkedin. Each of them has different audiences and therefore the algorithms that govern them differ from each other, sometimes significantly. This means that we cannot think of posting the exact same content on different social networks. We can maintain the message, but we should create different content depending on the audience we are talking to. Facebook and Instagram for example are populated by very different users, who are looking for different experiences. The same photo that is successful on Facebook could be ignored on Instagram.

Here we are at the first essential skill, knowing how to create unique and quality content. All content must be optimized for the channel to which it is addressed. Creating unique content makes your message, your brand, stand out from the others. Knowing how to communicate with your audience is definitely a necessary requirement for the success of your strategy.

To be able to communicate with your target, however, you must know it. Know what it likes and what it doesn't like, what it expects from you. Disappointing it is equivalent to losing it. This is the second skill, knowing how to conduct a target analysis. It will help you discover how to entertain it to convert it. There are different methods to conduct a target analysis. It depends a lot on the data you have or whether you are addressing a warm audience (that already knows your brand) or a cold audience (that doesn't know you).