Evolution Circa 2010 : This type of marketing started with bloggers and YouTubers who had loyal audiences. 2015-2016 : Instagram became a key platform for this very specific marketing, and brands began to invest significantly in campaigns using them as a hook. 2017 onwards : the professionalisation of the sector led to the emergence of agencies and specific analysis tools to measure the impact of campaigns. In this article you will discover the names of agencies in Spain specialized in creating the connection between brands and influencers . How does influencer marketing work? The influencer marketing process follows several key steps: Identifying influencers Brands need to identify influencers who are relevant to their industry and who share their brand values and style .
Two aspects that should not be canada mobile database overlooked. Accessing the most suitable influencer can be done through: Marketing platforms that connect brands with influencers as intermediaries. highly influential users. Agencies specialized in influencer marketing . A little further on in this article, we will discuss how to find the influencer that best suits our brand. For now, however, we will continue to break down the most generic step-by-step instructions for this marketing. Collaboration and negotiation Once the appropriate media personality has been identified, a collaboration is established that may include: Sponsored posts.