Study hashtags and follow creators

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These lists exclude user-generated content, but you can use the other pages within the Creative Center to discover trends that aren’t driven by songs. View the Hashtags or TikTok Videos pages to see what’s trending.

Pay attention to relevant hashtags surrounding trends and sounds. Hashtags like #TikTok sound trends are filled with creators who create content about social media marketing and trend spotting. They’ll showcase rising sounds and even explain how certain trends work.

Third-party databases
There are several websites like TokBoard and Trendpop argentina phone number data Viral 100 that provide information on trending sounds. However, keep in mind these aren’t endorsed or affiliated with TikTok. These sites can be a starting point, but do your own research and corroborate the data before tapping into a trend listed on these types of websites.

The biggest takeaway for using TikTok sounds: Beware copyright infringement. Many trending TikTok sounds feature hit music, but brands aren’t individuals and have a different set of guidelines.

There are several options your brand can use to incorporate sounds without crossing legal boundaries. Brands can license music, use stock audios, create original or branded sounds and repost user-generated content. These alternative options allow you to hop onto trends and cement your brand as a participant in the conversation.