Stanley – The Viral Tumbler Incident

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nusaibatara
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Joined: Tue Jan 07, 2025 4:22 am

Stanley – The Viral Tumbler Incident

Post by nusaibatara »

In 2023, the Stanley brand gained extraordinary visibility on TikTok thanks to a viral video in which a user showed how their tumbler survived a car crash, remaining intact in the flames. This video generated over 3.1 million views , 1.1 million likes, and 52,000 shares.

Stanley seized the opportunity, responding lithuania cell phone number list quickly and offering to replace the user’s car, reinforcing its brand as one synonymous with durability and customer care.

This episode highlighted the importance of being ready to leverage viral moments in an authentic and empathetic way to build brand loyalty.

Vestiaire Collective – #LaceEmUp Challenge
Vestiaire Collective, a marketplace for second-hand luxury fashion, launched a campaign on TikTok to promote a new direct shipping feature. The campaign combined organic activation with influencers and paid ads, resulting in huge success.

With over 1.3 million guaranteed impressions and a 17.5% ad conversion rate, Vestiaire Collective has managed to achieve a much lower cost per install (CPI) than other platforms like Instagram and YouTube, making TikTok a much more effective marketing channel for them.
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